Avatar Media not only realized the multi-camera recording and editing of the flash mob campaign video for 11.11.11, but was also responsible for the “behind the scenes” reportage.

challenge

Creating attention for a second time for this project after the realization of the flash mob itself.

solution

We made a “behind the scenes” video during the realization. In this way we were able to give the viewer insight into the extensive process from idea to implementation. And after the success of the flash mob we could also draw attention a second time by showing some exclusive “making-of” footage.