For Emolife and 11.11.11 Avatar Media was responsible for the realization of the bike flash mob in Brussels Central Station. We were responsible for the technical coordination and production supervision.

challenge

The aim was to bring the new 11.11.11 initiative “De Ronde van 11” to the attention of a large audience.

solution

The creation of a flash mob with a choir, stunt cyclists and beatboxers ensured that the video received a lot of free press attention. Since its’ release it reached more than 1.3 million viewers on YouTube.

Director: Gerd Van Geel
Agency: MojoMedia