For an educational project of APOPO we realized a video to support the campaign idea. APOPO is an organization that develops rat detection technology and uses it for humanitarian purposes.

challenge

Drawing attention to the educational package and providing insights into how this package could be developed and used.

solution

Since the rats are used for the detection of mines, we made a link with WWI. In a reportage we went with host Lotte Verlackt to a number of WWI locations in Belgium to get young people engaged. As voice over we chose famous actor Axel Daeseleire.

Host: Lotte Verlackt
Voice over: Axel Daeseleire