Inbound marketing is a relatively new trend in marketing that focuses on attracting customers through relevant content instead of the more traditional means such as advertising and direct mail. The goal of inbound marketing is to be found by potential customers. By offering relevant information about a product or service, you ensure that these leads are bound.

AXA Partners Germany is starting a project on inbound marketing.

challenge

The realization of an internal video that should make clear to the AXA Partners employees what inbound marketing is and how it will be used.

solution

We produced an animated inbound marketing explainer video that clarifies all aspects in a visual way and can be used for internal communication.

Graphic design: Kaatigo
English voice over: Jeanna Criscitiello