For IJD we were responsible for the technical supervision and production of the multi-camera flash mob on the “Grote Markt” in “Leuven” to promote the World Youth Day in Madrid.

challenge

The aim was to bring the World Youth Day in Madrid to the attention of a large audience.

solution

The creation, recording and distribution of a flash mob with a large group of dancing young people ensured that this event received a lot of free press attention.

Director: Gerd Van Geel
Agency: MojoMedia