Avatar Media made the 30” tv pub for IJD to promote the “World Youth Day” in Madrid.

challenge

Making an inviting tv pub to get young people excited about the next edition of the World Youth Days. Realizing this without the option to record video material during the event because the pub had to tease in advance and ensure extra registrations.

solution

Because there was not enough useful archive material from previous editions, we made a montage with a combination of existing material, supplemented with footage shot especially in Madrid. The extra footage showed young people in Madrid inviting their peers for an exciting event. Vic De Wachter provided the voice-over. The commercial was broadcast in high frequency on vtm and JIM.

Voice over: Vic De Wachter
Agency: MojoMedia