The theme for the cystic fibrosis campaign in 2013 was “Solid’ Air – limited breath, unlimited talent. Avatar Media created the campaign image.

challenge

Design of a campaign image for the cystic fibrosis campaign.

solution

To emphasize the campaign baseline “limited breath, unlimited talent” we came up with an image in which someone with cystic fibrosis is participating in daily life. But by placing that person in a bubble, we make the viewer think about this disease that is not always immediately visible.

Photography: Selina De Maeyer
Graphic design: Bruno Vanmackelbergh
Agency: MojoMedia