Commissioned by the “Muco” association, we realized the tv ad for the heel prick campaign.
The heel prick to detect cystic fibrosis is not routinely given to babies, while early detection can significantly extend life expectancy. The challenge was to draw attention to this and put it on the political agenda.
We realized an ad that calls for standardization of the cystic fibrosis screening on newborn babies. Broadcasted during the cystic fibrosis week on Eén, Canvas and RTBF la trois.
Voice over: Bart De Pauw