Belgium was the host country for the European cystic fibrosis conference and to announce this event, the cystic fibrosis association asked us to make an attractive promotional video.

challenge

Making an attractive promotional video that highlighted both the congress and Brussels as the host city.

solution

We shot images with CF patients who appeared in various places in Brussels with a mask on. At the end of the video they reveal their faces and invite the viewer to participate in the cystic fibrosis conference. We once again focused on the cystic fibrosis patients themselves to tell the story and to ask attention for their problems.

Director: Roger D’Hoogh
Agency: MojoMedia