We conceived and realized the radio ads for the cystic fibrosis campaign “Move for Air”. We made both the Flemish and French versions that were broadcasted nationally.

challenge

The creation of radio ads that draw attention to the cystic fibrosis campaign.

solution

To create the necessary impact, we came up with radio ads that started with just the sound of breathing. Then we heard a cystic fibrosis patient talk about living with this disease. By working with CF patients, we ensured an authentic story.

Voice over: Cystic fibrosis patients / Geert Ailliet