challenge

In addition to the Lord of the Rings parody, extra bets are made to draw attention to the Trailwalker and more specifically to increase the number of participants.

solution

To promote the Oxfam Trailwalker, we have made a number of “challenge” videos in which well-known persons or organizations call on each other to participate in this sporting event for a good cause. Due to the design of the videos, there were already extra registrations and the online distribution was a trigger for a larger audience to participate.

Agency: MojoMedia