Stad Mechelen – Campaign image “Stad om te zoenen”

Every year, the City of Mechelen organizes the “City to kiss” campaign. The theme in 2015 was to encourage residents not only to keep their city clean, but also to take the environment and their health into account.

challenge

Creation of a campaign image to encourage residents of Mechelen not only to keep their city clean, but also to take the environment and their health into account and not to use pesticides when removing weeds.

solution

We made a picture of a grandparent and his grandchild as knights fighting the weeds with their rake.

Creative director: Ray Leemans
Photography: Greetje Van Buggenhout
Retouching: KayDesign
Agency: MojoMedia

Info
Client

Stad Mechelen

Category

photography